01
Work with us
Apply the method to a live growth, proposition, fundraising or leadership challenge.
Great software doesn’t sell itself.
Precision does.
Vencha helps B2B software leaders identify the customers who will buy, the pains that make them act and the go-to-market system that turns focus into growth.
The precision problem
Most software businesses don’t have a product problem. They have a precision problem.
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Too many possible customers
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Too many undifferentiated pains
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Too many disconnected GTM activities
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Messaging that sounds relevant but never urgent
The method
The Selling Software Algorithm
A disciplined navigation system that replaces broad assumptions with evidence, focus and visceral buyer precision.
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Economic Buyer
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Perfect Customer
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Visceral Pains
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Precise Proposition
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Market Map
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GTM Motion
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Repeatable Execution
Three expressions of one method
Work with us. Learn the method. Use the method.
How Vencha helps
02
Learn the method
Books and practical thinking drawn from decades of building, scaling and funding software companies.
03
Use the method
Interactive tools that turn the Vencha methodology into practical GTM outputs.
Customer proof
Experienced advice. Applied to real businesses.
Sapia.ai
The Vencha team provide me with an environment where I can spitball ideas, war-game different strategies and have my thinking challenged—it’s invaluable.
Xapien
It’s like having 100 years of plug-and-play experience at your fingertips. I’m so pleased we have these guys on my side.
Keaze
At a pivotal moment, these guys unlocked an entirely new way to focus our product and business model. In no time at all, their investors bought in and others soon followed.
Featured GTM tools
Put the thinking to work
Selling Software Algorithm Builder
Define your Perfect Customer, name your visceral pains and produce a go-to-market statement plus practical prospecting criteria.
Website Messaging Check
Analyse a homepage against seven messaging tests, compare it with competitors and identify where the commercial message needs greater precision.
GTM Motion Fit Diagnostic
Evaluate whether a go-to-market motion is economically coherent and structurally scalable across unit economics, sales-cycle alignment and capital efficiency.
ICP Grid Generator
Turn a Selling Software Algorithm into a practical target-account list, plotted against product-market fit and go-to-market fit.
Messaging Generator
Turn an Algorithm into homepage messaging, including a headline, supporting proposition and CTA scored against the seven Messaging Tests.
Content Framework Generator
Translate three Visceral Pains into content pillars, article topics, LinkedIn angles and email subject lines.
Navigate Growth
Make the next growth decision with better evidence.
Books & ideas
Hard-won lessons, made practical.
The Selling Software Algorithm
A disciplined navigation system for Sales, Marketing and Product Messaging that forces B2B software businesses to get viscerally precise.
The Go-To-Market Handbook for B2B SaaS Leaders
A practical, structured GTM playbook for founders building a repeatable sales engine.
The Big Book of BrainDumps
More than 70 visual BrainDumps that resonated with millions of people on LinkedIn—with the commentary there wasn’t space for.
People
Built by people who have lived it.
Paul Watson
Co-Founder
Software operator, strategist and author focused on helping businesses turn complex growth problems into precise commercial decisions.
LinkedIn profilefor Paul Watson (opens in a new tab)
Richard Blundell
Co-Founder
Software founder, commercial operator and author focused on stacking the odds in sales teams’ favour.
LinkedIn profilefor Richard Blundell (opens in a new tab)
Chris Tottman
Co-Founder
Investor, software operator and Founding Partner at Notion Capital, helping founders navigate growth and fundraising.
LinkedIn profilefor Chris Tottman (opens in a new tab)Get uncomfortably narrow.
Bring us the growth problem, proposition or decision that isn’t resolving itself.