Paul Watson
Co-Founder
Years of experience in a plug-and-play format.
Software operator, strategist and author focused on helping businesses turn complex growth problems into precise commercial decisions.
About Vencha
Experience is useful when it changes the decision.
Vencha brings together people who have built, led, funded and advised B2B software businesses. We help founders and leadership teams apply that experience to the commercial question that matters now.
Why Vencha
Important decisions are rarely short of opinions.
Founders and leadership teams are surrounded by possible customers, competing priorities and well-intentioned advice. The difficulty is deciding which assumptions matter, which evidence to trust and where the business should concentrate.
Vencha exists to bring experienced, independent judgement to those moments. We combine constructive challenge with practical methods that make the commercial thesis visible and usable.
01
Precision over possibility
A large theoretical market is less useful than a clear view of the buyers most likely to act.
02
Evidence over assumption
Strong internal conviction still needs to be tested against customer and market evidence.
03
Choices over activity
Progress comes from deciding what deserves focus—not simply generating more initiatives.
04
Capability over dependency
The work should leave the client with better decisions and a method they can continue to use.
The people
Built by people who have lived it.
Richard Blundell
Co-Founder
Stacking the odds in the sales team’s favour.
Software founder, commercial operator and author focused on helping leadership and sales teams make clearer market, proposition and execution choices.
Chris Tottman
Co-Founder
Driven to help founders navigate growth and the venture capital system.
Investor, software operator and Founding Partner at Notion Capital, helping founders navigate growth and fundraising.
Why the combination matters
Different perspectives. One commercial question.
Vencha combines operator, founder and investor perspectives. That matters because important commercial decisions rarely sit neatly within one function.
The operator perspective
What will make the decision practical, executable and useful to the people responsible for delivering it?
The founder perspective
What does the business need to believe, prove or change before it can move forward with conviction?
The investor perspective
Which assumptions, evidence and choices will withstand external scrutiny?
The purpose is not to provide three competing opinions. It is to reach a clearer, better-supported decision.
Working with Vencha
Senior people, directly involved.
No hand-off
Vencha’s senior practitioners work directly on the client problem. Engagements are not passed to a junior delivery team.
Constructive challenge
We create an environment where ideas can be tested, assumptions questioned and difficult choices made explicit.
Practical outputs
The work produces usable decisions, propositions, models and priorities—not a presentation that is forgotten after the meeting.
Transferred thinking
Clients gain access to the method and reasoning behind the recommendation, enabling them to apply it again.
A client perspective
“I was keen to re-energise my business—there were products that should have been selling faster. Vencha gave me the methodologies to reinvent the way we faced the market.”
Experience made repeatable
Judgement matters. A method makes it transferable.
Vencha’s experience has been distilled into The Selling Software Algorithm: a disciplined navigation system for defining the Economic Buyer, Perfect Customer and Visceral Pains capable of creating action.
Explore the method
Understand the navigation system behind Vencha’s commercial work.
Learn from the experience
Read the books that capture Vencha’s methods, lessons and practical tools.
Apply it yourself
Use the interactive tools to turn the methodology into practical go-to-market outputs.
Who we work best with
Vencha is most valuable when the question matters.
A strong fit
- B2B software founders and leadership teams
- An important growth, proposition, fundraising or leadership decision
- Several plausible options but insufficient commercial clarity
- A willingness to test internal assumptions
- Senior people prepared to participate directly
Probably not the right fit
- A requirement for outsourced junior delivery capacity
- A search for generic Sales or Marketing training
- A predetermined answer requiring external validation
- A desire to avoid difficult commercial choices
- Activity is valued more highly than evidence and focus
Bring experience to the question that matters now.
A working session is a focused conversation about the decision, assumption or growth challenge currently limiting progress.