Free GTM tools

Turn commercial thinking into something you can use

These are the working tools behind the Vencha method. They are free, they run in your browser, and they exist to make your go-to-market uncomfortably precise.

Each tool opens in a new tab, so this site stays open behind it.

How the tools fit together

Define, test, apply

01

Define

Get precise about who you serve and the pain that makes them act.

02

Test

Check whether the way you go to market actually holds up.

03

Apply

Turn that precision into target accounts, messaging and content.

The Selling Software Algorithm

Start here. Everything else builds on your Algorithm.

Selling Software Algorithm Builder

Define your Perfect Customer, name your visceral pains and produce a go-to-market statement plus practical prospecting criteria.

  1. 01Define the Perfect Customer and Economic Buyer
  2. 02Name the Visceral Pains that create urgency
  3. 03Produce a go-to-market statement and prospecting criteria

Other GTM tools

Choose the tool for the decision in front of you.

The rest of the catalogue is not a single sequential journey. Some tools apply your Algorithm; others address distinct growth decisions.

The tools are hosted on the Vencha resources site and open in a new tab. Your work stays there and remains available as you move through a tool.

Which tool should I use?

Start from the problem you actually have

Commercial precision and execution

We want to define exactly who should buy and why.
Selling Software Algorithm Builder (opens in a new tab)
Our homepage is not landing with buyers.
Website Messaging Check (opens in a new tab)
We are unsure whether our GTM motion is economically sound.
GTM Motion Fit Diagnostic (opens in a new tab)
We need a prioritised target-account list.
ICP Grid Generator (opens in a new tab)
We need homepage messaging we can publish.
Messaging Generator (opens in a new tab)
We need content anchored in genuine customer pain.
Content Framework Generator (opens in a new tab)

Growth decisions

We need to know whether the market window is genuinely open.
Market Timing Diagnostic (opens in a new tab)
Too many roadmap candidates are competing for priority.
Feature Prioritisation Matrix (opens in a new tab)
We need to understand whether referrals can compound growth.
Viral Coefficient Estimator (opens in a new tab)
Our content activity is not becoming a reliable growth engine.
Content-Led Growth Scorecard (opens in a new tab)
We have churn conversations but no consistent pattern.
Churn Pattern Dashboard (opens in a new tab)

Go further

The tools sharpen the thinking. A working session applies it.

Bring the output of any tool to a session with Vencha's senior practitioners and work it against the challenge that matters now.

Want the method first? Read The Selling Software Algorithm