Go-to-market insight for B2B software founders.

6 November 2026

How to Uncover Perfect Customers for your Software

If your pipeline is thin, your sales cycles drag on longer than they should and the team can’t agree on which accounts to chase, it’s worth asking the question nobody enjoys: are we actually selling to the right companies? An ideal customer profile (ICP) is supposed to answer that, but in most B2B software businesses …